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Rapha career site
Service Course, London

eCommerce Content Executive

At Rapha, we want to make cycling the most important sport in the world, by transforming the lives of millions. We are on a mission to create the world’s greatest club through our Rapha Cycling Club (RCC).

The eCommerce Content Executive will contribute to this mission by supporting the execution and optimisation of our website's core informational and inspirational content, ensuring every page is on-brand, commercially effective, and optimised for both search engines (SEO) and user experience.

You will report directly to the Senior eCommerce Content Manager, working closely with them on day-to-day operations and contributing to wider group projects that drive our global content strategy. This role is vital to our success, requiring close collaboration with Brand, Marketing, Trade, and Merchandising to drive both brand engagement and revenue.


1. Content Ownership & Implementation

  • End-to-End Content Management: Own the implementation, publishing, and ongoing maintenance of all key content pages, including Homepage updates, seasonal/campaign stories, buying guides, and informational pages.

  • CMS Management: Be the subject matter expert for our Content Management System, Contentful, ensuring technical integrity and efficient content delivery.

  • Quality Assurance (QA): Maintain an impeccable eye for detail, conducting thorough QA checks on all content before and after go-live to ensure zero errors in copy, assets, internal linking, and mobile responsiveness.

2. SEO & Commercial Optimisation

  • SEO Implementation: Apply fundamental and advanced SEO knowledge to all new and existing content, including optimising meta data, on-page copy, image alt tags, and internal linking structures to maximise organic search visibility.

  • Performance Analysis: Monitor and report on content performance (traffic, conversion rates, engagement) using analytics tools, providing data-driven insights to recommend improvements.

  • Commercial Insight: Proactively identify content opportunities that align with trade priorities, merchandising calendars, and seasonal product launches to support business objectives.


Essential Skills & Experience

  • Proven Experience: 2+ years experience in an eCommerce, Digital Content, or SEO-focused role, ideally within retail or a fast-paced environment.

  • SEO Proficiency: A strong working knowledge of on-page SEO best practices and how to use data (e.g., keyword research) to inform content decisions.

  • Digital Detail: Exceptional attention to detail, with a passion for ensuring high standards of site hygiene, consistency, and accuracy.

  • Technical Content Acumen: Experience working with Content Management Systems and understanding of digital content publishing workflows.

  • Proactive Attitude: An eager, proactive, and commercially-minded approach with a strong willingness to own tasks from ideation to implementation.

  • Collaboration: Excellent communication skills and a team-first mindset, able to manage input from multiple stakeholders.

  • Localisation: An understanding of the importance of localisation and/or experience working on global websites.

Desirable Skills (A strong bonus)

  • Direct experience with Contentful or a similar headless CMS (e.g., Sanity, Amplience).

  • Familiarity with web analytics platforms (e.g., Google Analytics 4, Adobe Analytics).

  • Basic understanding of A/B testing and Conversion Rate Optimisation (CRO) principles.

  • Experience using project management tools like Asana for content ticketing and workflow.

  • Proven ability to troubleshoot and diagnose front-end content issues.

Collaboration & Reporting Structure

You will be a key member of the Digital team, reporting to the Senior eCommerce Content Manager. You will work closely with them on daily tasks and contribute to large-scale, cross-functional projects.

You will also work closely with:

  • Brand & Marketing: To align content plans with global campaigns and brand guidelines.

  • Trade & Merchandising: To ensure content strategically supports product discovery, sales targets, and inventory flow.

  • Development & Tech: To raise and test technical fixes that impact content or page performance.

Working at Rapha

We are continuously looking into ways to invest in our employees and build a better working culture and environment. Here are just some of the internal benefits we offer:

  • Support for ad-hoc remote working during the week - minimum 4 days in office

  • 25 days annual leave

  • 2 additional days paid time off to participate in a sportive or similar related cycling event

  • A flexible riding benefit to allow you to go out riding on a Wednesday morning with colleagues or learn to cycle through our Getting Started Scheme

  • An annual clothing allowance of £1,120 for testing and promotional purpose

  • A company bonus scheme

  • A health cash plan provided by Healthshield worth up to £1405 per year

  • Mental health support with MyndUp

  • Free barista coffee and social drinks in the office

  • Subsidised lunches 3 days per week

  • Monthly department social events and quarterly office social away days

  • Bike racing expenses up to £35 per race entry

  • A 50% staff discount and a discount for family and friends

  • Industry discounts on brands such as Patagonia, Osprey, Finisterre, Wahoo

  • Free membership to the Rapha Cycling Club

  • Cycle2Work scheme

  • Company Pension Scheme

  • Enhanced Parental Leave and Pay

Service Course, London

eCommerce Content Executive

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